Capture the journey from first inquiry to kickoff: qualification questions, proposal template links, e-sign steps, invoice creation, welcome packet, and calendar scheduling. With one repeatable path, prospects move smoothly, you look organized, and fewer leads leak out because nobody waits for the next vague email draft.
One-person companies thrive on clear signals of expertise. A publishing SOP aligns topic selection, drafting, SEO checks, link cleanup, visuals, repurposing snippets, and distribution cadence. By batching these steps, you reduce context switching, track results, and gradually build compounding traffic that cushions slow sales weeks.
Money loves structure. Write a simple routine for invoicing dates, payment terms, follow-up messages, expense capture, receipt storage, and reconciliation. Automate reminders and file naming so future you can find proof instantly. This reduces late payments, bookkeeping anxiety, and tax-time scrambling while improving professionalism clients appreciate.